Posted by: Kerry Gans | September 25, 2017

10 Ways To Build Your Subscriber List BEFORE Your Book Comes Out PLUS Win a Website Critique & AMA with Author Donna Galanti!

The Author Chronicles is pleased to welcome author Donna Galanti, who shares with us some of her awesome marketing tips–and gives you a chance to win some personalized marketing advice!

Take it away, Donna!


10 Ways To Build Your Subscriber List BEFORE Your Book Comes Out PLUS Win a Website Critique & AMA with Author Donna Galanti!

Why do you need a subscriber list? It’s the only community list you own!

You don’t own your social media followers but you do own your email list. It’s your direct line to people interested in you! What if Twitter, Instagram, or Facebook went away? How would you reach your followers? Through email! Only a small percent of your social media followers see your posts (like 2%). So, whether you have a blog or do a newsletter (or both), your email list puts you in front of potential readers.

 Get Building!:

  1. Start with who you know. Ask all your friends and family to sign up. Sending a personal email or Facebook message request gets a higher engagement response than sending a mass email.
  2. Do a book giveaway! Glean your bookshelves for gently-used books in your genre to giveaway. Use Rafflecopter (free) and offer extra entries to the contest for those who follow you on social media or sign up for your newsletter.
  3. Do joint giveaways using Rafflecopter with other authors in your genre. Each author chips in a few $$ to include a gift card. The more that participate, the more cross-promotion to gain more followers. Again, offer extra entries to the contest for those who follow you on social media or sign up for your newsletter.
  4. Power of a free story in exchange for subscribers. Offer a free story when potential readers reach your website or blog to sign up. This is called a lead magnet. Don’t have one? Write one! Could be a side story about your characters or a new story in the same genre. Create in a PDF. Get an inexpensive eye-catching cover on
  5. Create a call-to-action in your website banner or in your blog. “Get My Free Story! Sign up here.” Using pronouns like “my” or “your” gets a higher response of engagement.
  6. If you do in-person events like panels, readings, or group events then have a physical sign-up sheet. Mention it before and after the event and how they can get a free story as well.
  7. Add your list opt-in everywhere. On your Facebook author page. As the link in your Instagram or Pinterest profile. Add it to your email signature. At the end of each blog post.
  8. Add a welcome or exit pop-up on your site. When a user arrives, or is about to leave your site, they will get a pop-up that prompts them to opt-in to your list.
  9. Add an option for your readers to share your newsletter in the newsletter itself.
  10. Include social media share buttons on each blog post.

Donna Galanti is the author of the paranormal suspense Element Trilogy and the children’s fantasy adventure Joshua and The Lightning Road series. Donna is a contributing editor for International Thriller Writers the Big Thrill magazine and blogs with other middle grade authors at Project Middle Grade Mayhem. She’s lived from England as a child, to Hawaii as a U.S. Navy photographer. Donna enjoys teaching at conferences on the writing craft and marketing and also presenting as a guest author at elementary and middle schools. Visit her at and She also loves building writer community. See how at

Connect with Donna:

GIVEAWAY (click here to enter)

Win a $350 Author Website Critique
and 1-hour Ask-Me-Anything Consult Package!

Learn the strengths and weakness of your online presence and ask me anything face-to-face!

Author Website Critique:
Receive an evaluation on your website’s strengths and weaknesses, as well as ways to improve your website based on your strategic goals for optimal online communication. Plus ask me anything about author platform, author branding, or book marketing in a 1-hour Skype call!

Author Website
Your author website is one of the key marketing assets you own and control. It’s where your author online presence begins! Is yours meeting best industry practices? I’ll review your website and share how you can improve it and how to build the best possible platform for audience growth and book promotion.








  1. Thanks so much for having me on today and talking about author marketing – which I love love to share! And good luck everyone entering the giveaway!


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